Beach music, also known as Carolina Beach Music, and to a lesser extent, Beach pop, is a regional genre of music in the United States which developed from rock/R&B and pop music of the 1950s and 1960s.

Beach music is most closely associated with the style of swing dance known as the shag, or the Carolina shag, which is also the official state dance of both North Carolina and South Carolina.

Recordings with a 4/4 “blues shuffle” rhythmic structure and moderate-to-fast tempo are the most popular music for the shag, and the vast majority of the music in this genre fits that description.

Though primarily confined to a small regional fan base, specifically to “Grand Strand” communities such as Myrtle Beach, Carolina Beach, and the Golden Isles of Georgia, in its early days what is now known as Carolina beach music was instrumental in bringing about wider acceptance of R&B music among the white population nationwide.

Thus it was a contributory factor in both the birth of rock and roll and the later development of soul music as a subgenre of R&B.

(Courtesy of Wikipedia)